Specialists Focused on Your Racing Business Results
Do you need a web page? Do you have a web page that needs to be
updated or revised? For best results, you need a web host and
designer that understands both whatís possible and whatís
The business side of the web means understanding the marketing and
advertising aspects of the web. And this means knowing how to bring
visitors to your site, but it also means bringing visitors back. If
you donít bring visitors to your web site again and again, your web
site wonít give you the return on investment you expect.
To give you the biggest possible return-on-investment, your web
presence must include some key elements. Arkansas Speedways provides
you the best possible combination of technical, business and
strategic skills and experience you need.
Arkansas Speedways Focuses Your Web
Site on Profit
Many web pages arenít designed with a clear understanding of the
business or itís goals. You need to decide several key issues before
creating a web page. Whether you create a basic corporate brochure
site, or moving into a more complex site, Arkansas Speedways can
We begin by understanding your customer, your prospect, your
product, and your goals for the site. Based on these facts, we help
you design a strategy for using your web page effectively. Once your
strategy is in place, we help you create a web page that meets your
Your Web Page Will Look
Designing a web page is more than putting pretty pictures,
well-written words, and creative layout on a computer screen.
Because the web is quickly evolving, what was good design six months
ago is like shag carpets or flower print wallpaper in orange and
This means that you canít rely on techniques that are yearsóor
decadesóold. Doing business on the Internet is different from
traditional business, and Arkansas Speedways keeps you up-to-date on
all the latest trends.
Goals Drive Your Web Page to Success
A web page is your presence on the information superhighway.
Thousands, even millions of people might visit itóor no one might
ever stumble upon it. At Arkansas Speedways, we understand that your
web page isnít going to benefit your business if you donít attract
visitors. Setting goals for your web page and designing a complete
plan for your web page is they key to success.
Whether you have a web page or not,
there are some basic questions you should consider:
Do you have specific goals for your web site?
Do you know how many visitors your web site gets per day, week, and
Are there specific parts of your web site that you want visitors to
Are you tracking what visitors to your web site do while there?
What will you send people who ask for more information from your web
Do you communicate with registered web site visitors on a regular
How is your business listed in the major search engines?
Have you tried to make your web site appear closer to the top of the
As Arkansas Speedways designs web pages, we make sure that your web
page compliments your overall business strategy. We design web pages
that are more than attractive; we design web presences that work!